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I absolutely love going to the press days of my favourite brands and it’s certainly one of the best perks of being a blogger. After all, who wouldn’t want a sneak preview of the clothes that will be available next season? But the most recent round of press days and events was, to my surprise, even more exciting than usual – because they were all about Cuba. At pretty much every spring/summer 17 event I’ve been to, there’s been some mention of Cuba.


Now that I’ve seen Cuba with my own eyes, it’s not hard to see why it’s been such a big inspiration for designers’ spring/summer 2017 collections.


One thing I love about fashion is how it reflects the culture and politics of a given time and is so deeply influenced by popular culture, so it was only natural that Cuba, after re-opening this year, would be picked up on. Karl Lagerfeld even took the Chanel 2017 Resort show to Havana’s Central Park (something which the locals told me was a really exciting moment and not, as I’d previously read, an insult to Cubans).

And Cuba has a lot to offer; the combination of brightly coloured buildings, colonial architecture and the lingering ghost of 1950’s Hollywood glamour around Old Havana make it hard to not feel inspired as you traipse its many streets. But more on that another day.


The press days I went to in the weeks leading up to my trip gave me plenty of inspiration for what to pack. The only bad part was not being able to rush out and buy the actual SS17 collections that were inspired by Cuba to pack into my suitcase! (So I guess that’s a good excuse to go back?)

Luckily, I did manage to get my hands on this bag from Laurèl’s SS17 collection to take to the country that inspired its very being. And isn’t it beautiful? If somebody had to invent a Jodie-meets-Cuba bag, I’m pretty sure this would be it. The entire collection is a bright mix of pretty prints and sheer fabrics, perfect for both the streets of Havana and beaches of Varadero.


If there’s one word if use to describe Cuba, it’s “colourful”. If you know me – or you’ve been following my Instagram for any length of time – you’ll know I’m not usually one to wear colour. I prefer to keep my wardrobe to a uniform palette of blacks, greys, blues and whites, with the occasional splash of red for when I feel like mixing things up. I keep my wardrobe simple because that’s what I’ve found works for me on a daily basis.


But when I go on holiday… it’s a whole other story! When I’m away from my usual day-to-day life, I love also taking a break from my usual wardrobe and have a lot of fun with my clothes. So I have 4 main requirements for holiday dressing:

  1. Colour
  2. Prints
  3. Comfort
  4. And more colour!

Luckily, next season is totally geared up for anyone who loves colours and print. If you love bold primary colours and pretty embroidered details, you’re absolutely going to love it. And even though I may not have been able to buy an entire Cuba wardrobe, at least I’ll be reminded of my holiday every time I go shopping for the next 6 months.

Have you ever been to Cuba or would you love to go? I’d love to hear your thoughts!

Jodie xo