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Let’s talk about swimwear (and feeling confident in it)

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Oh, swimwear. Love it or hate it, you probably have an opinion on it.

Unless you live by the beach or you’re a lifeguard/diving instructor/other super cool job that involves being on the beach all day (in which case hi, I’d like to be your friend), you probably don’t spend much time in your swimwear. But wherever you live and whatever you do for a living, I’m sure you’ve put more thought into your wardrobe’s smallest inhabitant than most of the things you wear every day. I know I do.

Every woman has a unique relationship with swimwear. And it’s no surprise, really; the right one-piece or two-piece can make you feel like a million-dollar goddess waiting to be cast in Baywatch. The wrong swimsuit, on the other hand… well, we can all remember a time when we felt like throwing on a thousand layers to hide a bikini that didn’t make us feel so amazing. Swimwear has an unusual power like that.

If you’ve ever stressed about stripping down on the beach – and let’s face it, who hasn’t? – this post is for you. Because it is possible to feel confident every time you slip into that swimsuit. I hope these tips help and would love to hear if you have any of your own!

Feeling confident in swimwear

1 – Know what you feel good in

Google anything along the lines of “how to look good in a bikini” and you’ll be bombarded with article upon article telling you what you should and shouldn’t wear depending on your shape, size and what you ate for breakfast 5 days ago. Frankly, it’s all a bit overwhelming. And if you’re already feeling overwhelmed at thought of stripping down to your most minimal outfit, is that going to help? I don’t think so!

I’m not going to argue that knowing your body type and dressing for it won’t make you look good, but it’s not the only ticket to feeling good. It’s a useful place to start, but it can only tell you what might look good on you – and not what will feel good on you.

I have wide hips and I’m well aware they can make my size 6 figure look completely out of proportion if I wear certain things, which can make me feel self-conscious – even if I totally know it shouldn’t! I also loves stripes, so I use them to create the effect I want by wearing wider stripes on my top half and narrower stripes on the bottom half. My latest swimwear addition is a top and bottom from two separate bikinis by Banana Moon (who have loads of super cute bikinis at Simply Beach) so the colours match perfectly, but the bikini creates the silhouette I feel best in.


2 – Always pack a hero swimsuit

Until this year, I’d never owned a swimsuit because I’ve always felt more confident in a bikini. Now I’ve found one that I love, however, I can totally see what all the fuss is about! That Boux Avenue swimsuit has become my ‘safe’ option for days when I’m not feeling confident, and I think it’s great to have something like that to fall back on. I’m a big fan of pushing yourself out of your comfort zone – both by the pool and away from it – but sometimes it’s nice to know it’s there to save the day when you need it.

(A little side note on swimsuits: It’s always good to take one swimsuit to give you the choice of both, but it’ll also come in handy in some areas and resorts where bikinis aren’t so common.)

How to feel confident in a bikini

3 – Have fun with your beachwear

Beachwear doesn’t stop at swimwear, so why is that the thing we always obsess over? There’s so much fun to be had with getting dressed for the beach: cover ups, sandals, flashy sunglasses and floppy sun hats are all game by the pool, yet they often get overlooked in the hunt for the right bikini.

One of the easiest ways to make getting ready for the beach fun again is finding a full outfit you feel great in and, luckily, some of this year’s biggest trends are literally made for lounging by the pool. If you don’t believe me, just check Instagram (and then tell me you don’t want one of the cute slogan hats that are sure to pop up in every other photo!).

4 – Smile!

You might think those ‘perfect’ beach bodies sell bikinis, but what do you always notice about swimwear models: they smile! Everybody looks better with a big grin on their face. Just look at the Victoria’s Secrets model; your eyes might quickly jump to their super tanned abs, but not before taking in the smiles on their faces. And that’s what really makes you want to go part with your money and buy ALL the bikinis.

Even if you’re really not feeling confident in your swimsuit, faking it is the best way to make it happen, so give it a go. You may just be surprised.

So, are you feeling good? Actually, let me rephrase that: are you feeling incredible? I hope so. And if you have any more tips or stories from your own swimwear journey, I’d love to hear them.


Shop my favourite confidence-boosting bikinis and swimwear:



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