Welcome to Alajode
Alajode is an award-winning media and experience platform dedicated to the story of travel.
Established in 2013, Alajode – pronounced like à la mode – started as a collection of my personal travel stories and reflections. Since then, it has evolved into so much more.
Hi, I’m Jodie!
I’ve always been fascinated by how we live, how we make meaning and how we communicate the stories we live inside.
That obsession led me to a language degree, living in almost every continent and a life of travel.
Since 2012, I’ve been exploring the world with a (Canon) camera in hand and curiosity in my heart.
Alajode is where I began sharing those stories – through both words and images – and today has evolved into so much more.
The story of Alajode (so far)…
travel philosophy
A few years ago, I worried I was losing my love of travel.
It was around the time that Instagram had taken over, everything was available online and yet planning a trip felt more draining than ever.
Then I realised something crucial:
I wasn’t drained by travel. I was drained by how noisy the travel world had become. I was drained by bucket lists and Instagram spots and the lack of meaning behind it all.
Most of all, I missed the stories.
I fell in love with travel because I am. I’ve always been a storyteller at heart. Travel isn’t just an endless book of stories – it’s the most immersive type of storytelling there is.
Yes, there’s a lot of noise out there now. And yes, sometimes I feel exhausted by how superficial a lot of content feels. But that just makes me more determined to bring the humanity and the storytelling back to travel.
If you feel the same way, you’re in the right place.
The alajode Promise
Unlike other travel blogs and media, I no longer rely on this site to make money. That gives me the freedom to focus on what I love most: telling the stories that feel most meaningful. (and avoiding adding to the noise!). Any brands mentioned on this site are mentioned because I 100% support and recommend them – and have personally vetted them.
Do you represent an aligned brand? My team and I still work with a select number of partners. If you think we would be a good match, please get in touch.